Mortgage SEO: Free Tips | Texas SEO Company

Mortgage SEO:  Free Tips |  How to get your mortgage website on Google

One thing that makes Mortgage SEO so difficult is the number of potential keywords someone can Google to get the same product. 

For example, someone might Google “mortgage rates” while someone else might Google “Refinance rates.”  Other people will Google “mortgage plus zip code” or “Refinance.” Someone else might Google their exact loan situation.  Someone else will Google “Austin Texas Mortgage Company”….you get the idea. 

All Googlers are looking for a residential home loan, they just call it something else…and they are all correct.

Try this:   Go get a some Krispy Kream donuts and have 3 of your co-workers sit around a table and write down all the keywords your business can be legitimately found under.  Perhaps you’re a local bookkeeper and you want to get more customers.   What would you write down on your paper?   Take that list and call me….now we are getting somewhere!   That list is your target keyword list…that’s what you need to blog about!

Consider this:   How does on optimize their (mortgage) website?   Well, it’s really simple: You just…..

First, have a well optimized wordpress blog. 
Second, blog a lot.
Third, blog a lot.
Fourth, have a well optimized wordpress blog.
Finally, repeat this process until you start to cash checks.  

What do you mean, blo?……well, go back to your list of “keywords” and begin writing about each topic.  For example, I’m a search engine optimization company in Texas but what I really do well is Mortgage SEO…notice this blog’s title is “Mortgage SEO:  FREE Tips“   My hope is to find a few professional mortgage companies-and hopefully they’ll call me to do their mortgage SEO.  Maybe they will even have an SEO budget!

But I can help any small business with their search engine stuff.  I like to think if I can succeed in the mortgage SEO space I can succeed anywhere.  You know, If you can make it in NYC you can…nevermind :)

Let’s look at a real-life example:   Notice the below image:  One can see from one of my mortgage websites that I’m getting all kinds of random mortgage organic SEO hits.  These are real-time hits with the exact keywords someone typed to find www.mylendingplace.com. 

 I take this data and constantly watch for what’s CONVERTING.  Lots of mortgage SEO gurus will try to sell you by numbers.  They’ll say…our websites get 10 zillion hits per hour!!!  Sign our SEO contract and your business will never be the same!!!!!

That’s BS.

If you’re like me, you care about conversion, not hits.  

My mortgage SEO philosophy is this: One’s website should affect one’s tax returns. 

Who cares if your mortgage website is getting 5,000 page views or hits an hour. What matters most is really simple (and extremely hard to accomplish):  

We want our customers to call or email us.  We want calls from qualified buyers.  We want leads.  We want applications.  

SEO is not hard, it’s simply this:  A good website helps your ideal customers find you!…affordably. Keep this in mind as your comparing SEO companies.

Remember, A good website converts.   So how do you do it?   See the simple 5 steps above.  :)

Or just call us. 

Most of our mortgage SEO consultation goes for $300-600 per month.  If you are in the mortgage business and want to gain business from the web, give me a call or email:  jon@mylendingplace.com or 512-577-2958.

If you don’t have that budget, just check this website out frequently.  We are always adding relevant mortgage SEO information for FREE.  If you’re not in the mortgage business remember, SEO is SEO.   I can help anyone (with a budget).

http://www.jakerbaker.com/